We are glad to introduce you Mel – A friendly, agile, and fun girl.
Melhor Envio, a platform of logistic solutions for online business, invited us to design the brand's new virtual character, Mel. Our development process started from a survey that the company conducted
with its customers, which revealed some essential characteristics that Mel should take over.
Our mission was to visually translate those brand values into Mel, such as agility, speed, simplicity
Have a good journey, Mel!
With her free and curly hair, her smile, her practical and functional clothing, and the watch that signifies punctuality, Mel was born to solve doubts and problems from the Melhor Envio audience.
Director: Cássio Braga
Concept: Ricardo Amaral and Marco Sesterhenn
3D Supervisor: Ismael Ramos
Modeling and LookDev: Ismael Ramos and Miguel Giffu
Technical Supervisor: Pedro Fumegalli
Post Production: Bruno Closs, Daniel Zimmer, Lucas Galan, Rafael Ciancio Pagini and Ricardo Oya
Client Manager: Daniela Sostisso, Cristiane Ramos and Fabrício Soares
Project Manager: Jessica Rodrigues
Client: Melhor Envio