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    For my product and packaging course we were told to design a new beverage for an existing coffee roaster. I was assigned Stumptown Coffee Roaster… Read More
    For my product and packaging course we were told to design a new beverage for an existing coffee roaster. I was assigned Stumptown Coffee Roasters. I used existing brand inspirations that I saw including turn of the century type handling and branding strategies typical of beer companies. I took these ideas and created a cold brew concentrate to accompany Stumptown's ready to drink cold brew. I decided on a flask type flip top bottle to replicate a hard alcohol, which fits well with existing branding consisting of growlers and tap handles. This flip top bottle also means that the bottle is resealable and easily repurposed when empty or can be refilled at a Stumptown coffee shop. Read Less
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For my product and packaging course we were told to design a new beverage for an existing coffee roaster. I was assigned Stumptown Coffee Roasters. I used existing brand inspirations that I saw including turn of the century type handling and branding strategies typical of beer companies. I took these ideas and created a cold brew concentrate to accompany Stumptown's ready to drink cold brew. I decided on a flask type flip top bottle to replicate a hard alcohol, which fits well with existing branding consisting of growlers and tap handles. This flip top bottle also means that the bottle is resealable and easily repurposed when empty or can be refilled at a Stumptown coffee shop.