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    Identity project for a small neighbourhood gym in Rio.
/ Identity . Promotional /
Estação Solar is a small neighbourhood gym in Rio. Among their clients we find a wide range of people of all ages, from young and buff to elders looking for healthier living. To communicate to these very different audiences in a way that they could all identify themselves, a simple and direct approach was taken. The symbol is both strong in form and subtle, as it carries in its core a more delicate dumbbell. The free weights mentality of the gym is than represented in a very subjective way, creating between the brand and the audience a constant feeling of discovery.