Nurture was preparing to launch its Pocket Mobile Workstation at NeoCon. Inspired by our work with Steelcase 360 Magazine, our client asked us to design an app that would demonstrate how the product supports tablet-based work. The app, which became the first digital brochure for any Steelcase brand, allows seamless automatic updates whenever new product features are added, keeping information current without the need to update printed literature. Knowing that the product would be featured on a rotating iPad arm in the showroom, we designed the app to be viewed in portrait or landscape. Conduit also art directed photography for the showroom to create a richer branded experience.