Main Bikes' Concept Mobile App: 'Shred'
The Problem:
Marin Bikes needed a re-branding of their line in an effort to appeal to a wider audience of mountain bikers while catering to veteran mountain bikers as well.
Our Solution:
Myself and two other students designed an app that offers
-Trail listings based on skill level, location and length
-User Generated Trail Ratings
-Trail Conditions
-Legal information regarding trails
-User Generated Trail Ratings
-Trail Conditions
-Legal information regarding trails
in a way which catered to both veteran as well as novice bikers.
My role in the process:
-Wire-framing
-User Interviews
-Concept Sketching
-Persona Building
-Prototyping
-Card Sorting
-Information Architecture
-Personas
-User Interviews
-Concept Sketching
-Persona Building
-Prototyping
-Card Sorting
-Information Architecture
-Personas
*Shred is student project done for the UXDi course at GA's SF location. All content is hypothetical.
Final Concept Iterations
