On the Sill was a "free for all" project where we were allowed to create our own guidelines and make the project based off of what we have been wanting to create all year. I chose to do a set of branding for a business idea that I have always been interested in; a plant and cocktail bar. By day, the facility would be a plant shop but by night it would be a bar serving drinks with a neat indoor/outdoor ambience. I staged this branding in New York City where hipsters and trend setters come and go, hoping that On the Sill could be "the spot" for young adults to flock to.
The branding features an organic flow of type and illustrations to match the free flow feeling that would be felt in the space. The warm colors of the branding also help set the mood for the whole atmosphere. On social media and in store, you will feel welcomed and set up for good conversation with others. Comfortable yet cool is the whole scene set for this branding for any time of the year in NYC.
Senior Project, Spring 2022. Used Procreate, Illustrator, and InDesign.