Brief:
Develop a new typographic system for a local street paper that helps readers, sellers and the rest of the world see the connections between the familiar (the paper), the new (digital transactions and online media), and the very personal (the people who support themselves by selling the paper).
Your response may be new and iconic type or lettering that helps the paper and its vendors stand out, that could encourage good will and support. Or it may be new type that helps the digital activities feel more like the personal connection at the heart of each sale. Or it could even be a redesign of the paper that better carries over to new media.
Your response should showcase typographic expression in your discipline, whether that’s graphic design, photography, illustration, film, digital media, etc.
• Consider how well your typeface design and lettering will work in print, as well as related digital media.
• Keep the international element in mind, as your type could also be used by INSP.
• Your typographic solution can be for a language other than English. However, your explanation must be in English, and you should clearly indicate any key features of your solution, especially if it’s for a non-Roman writing system. If you’re designing a typeface for a language with a large character set, it’s fine to just show a sample – no need to design the whole writing system. Your sample should include applications of the typeface.
