As an unusual pair of hot sauce and allergy relief, the Hot Schnoz is no ordinary company. Set out to clear sinuses, this pepper balm uses capsaicin to dispel congestion. With branding that screams hot, you'll surely know what you're getting into! Bold slab serif type paired with bright pepper imagery and a matching mascot, Felipe the Fresno, communicates that this brand is looking to stand out. The illustration of Felipe is highly important to both the mood and identity of the brand.