Casefilm and concept for an awareness campaign about skin cancer in People of Color
We sensitize PoC to take changes, especially in their skin, seriously and to check them.
We show that changes of of all kinds should be checked by changing changing something really obvious: the color of the basketball in an NBA game.
(Contest Submission for the D&AD New Blood Award 2021. Briefing by 21Grams in collaboration with BlackandBrownSkin)
