FMCG Cross-merchandising campaign
The idea with this campaign was use spaces in store, otherwise unused, to promote and sell a range of mini FMCG items for male and female customers.  The units were designed to have subtle branding and consistent design characteristics, so as not to interefere with the branding of the stock. The units are also adaptable to different placements within the store.
Wall and counter unit.
Aisle unit.
Till cover unit.
Mini free-standing unit, can be placed over aisle poles.
Male units in position.
Female unts in position.
FMCG Cross-merchandising campaign
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FMCG Cross-merchandising campaign

Point of sale designs for a cross-merchandising fast-moving consumer goods within a well-known clothing retailer in South Africa.
3
194
0
Published: