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Transamerica – Your Financial Life was a direct-to-consumer initiative in dire need of a brand overhaul. Within the financial services space, the objectives were to reach existing and potential customers in the areas of retirement planning, learning and connecting (represented by blue, red and green). Integration was across all print, digital and campaign efforts, including web, social and blog images. Ongoing user research and testing was conducted to improve UI/UX throughout the responsive website redesign.
Role (former employer): concept, design, branding, illustration, production, writing & project management
