Oklahoma Sleep Institute Campaign
My team created a business-to-consumer campaign for the Oklahoma Sleep Institute. We chose to unify the ad executions by using shades of blue that are heavily associated with bedtime. OSI typically garners most of its business from references and doctor recommendations. This allowed us to directly target our prospective customers from a more creative lane.
Nearly 90% of those suffering from a sleep disorder don’t even know it. This provided us with a necessary insight when choosing the overall tone.
The campaign revolves around portraying the negative effects of bad sleep while promoting awareness of the root cause.
