When I was part of the team that helped win the pitch in November 2019, donations were already down. Then Covid-19 happened. AMV BBDO needed to rebrand the charity, best known for the softer side of its services, as a crucial player in the battle to secure the best care for cancer patients.
We did this by showing the true grit, skill, ingenuity and humour that Macmillan nurses display on a daily basis.
The response from the advertising industry and the wider public has been nothing short of special.
Please donate to Macmillan here.
