Nativo - CoWorking Space
San Miguel Chapultepec, Mexico City
This is Nativo, a Branding proposal for a CoWorking space based in Mexico City, focused on providing tools and experiences for people with different generations and different business projects. This place its located on a peculiar ancient big house called "Hacienda", and as a curious fact, its located in one of the most eclectic neighborhood of the city called "Miguel Hidalgo": a neighborhood capable to combine history, art, and modernity.
For the visual identity, I started to build a word mark that brings together all the story atmosphere around the details of the architecture, from the frontage to the inner spaces, and the contemporary aspect its marked with the typography selections, the color palette and the applications. Working on the icon proposal was so interesting, because its inspired by the mexican street decorative numbering, and also, by the ancient and long aqueduct that supplied water to the central area of the city.
I felt that it had to be a concept where past and future live together in a balanced way. This is a place where people develop their projects with equipped spaces and necessary and useful tools, and one of the goals its that any user have to feel motivaded, comfortable, confident and open to make collaborations to each other.
I hope you like it, and thank you so much for watching.
