Allur. New identity for an automotive giant

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Allur. New identity and strategy
for an automotive giant

Allur is the market leader in Kazakhstan's automobile business, offering services ranging from vehicle assembly to online car delivery to customers' doorsteps. Allur is constantly expanding its variety of services, driven by the objective of having a monopoly on mobility in Kazakhstan. The corporation now faces new challenges as a result of its extraordinary success.

Deep researching of ethnographic principles

• 260 hours of Zoom conferencing

• 28 in-depth interviews with senior management

• 105 focus group participants

• SWOT, EVP, and other analytical models later

• More than 13 days of riding throughout the country

Then, following a two-day strategy discussion, a few compelling possibilities emerged. And we were integrated into the client's corporate procedures.

According to the results of SWOT analysis, Allur's limited positioning awareness as a distributor and automobile manufacturer has kept them from being the national market's giant. After all, it was evident that Allur needed to create a unified mobility environment that would assist the brand become more visible and strengthen national identity.