Pocket Rocket Agency's profile
Allur. New identity for an automotive giant
Allur. New identity and strategy
for an automotive giant
Allur is the market leader in Kazakhstan's automobile business, offering services ranging from vehicle assembly to online car delivery to customers' doorsteps. Allur is constantly expanding its variety of services, driven by the objective of having a monopoly on mobility in Kazakhstan. The corporation now faces new challenges as a result of its extraordinary success.
Deep researching of ethnographic principles
• 260 hours of Zoom conferencing
• 28 in-depth interviews with senior management
• 105 focus group participants
• SWOT, EVP, and other analytical models later
•​​​​​​​ More than 13 days of riding throughout the country
Then, following a two-day strategy discussion, a few compelling possibilities emerged. And we were integrated into the client's corporate procedures.
According to the results of  SWOT analysis, Allur's limited positioning awareness as a distributor and automobile manufacturer has kept them from being the national market's giant. After all, it was evident that Allur needed to create a unified mobility environment that would assist the brand become more visible and strengthen national identity.
A modern and simple logo
inspired by continuous movement
Clear visual approach to sub-brands
An ecosystem packed in one flexible framework inspired by national ornaments
Bright social media you won't stop scrolling
Juicy brand items
Guide as a comprehensive tool
for consistent & guided growth
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Allur. New identity for an automotive giant