Information Scrolls for the judges
Info scrolls in spray cans
Info scrolls in spray cans
Info scrolls in spray cans
Info scrolls
BIG IDEA: To be proud of who and what you are and the only way to do that is....
Main logo
Campaign colours
Phase 1: Deface the City
Phase 1: Deface the City
Phase 1: Deface the City
Phase 1: Deface the City
Phase 1: Deface the City
Phase 1: First print adverts
Twitter page: Count down to event
Facebook page: Count down to event
Phuck Purfexion EXCLUSIVE EVENT in 8 DAYS.
Phase 1: Deface the city
Guerilla marketing, Outdoor Mannequins
Phase 1: Deface the city
Guerilla marketing, Outdoor Mannequins
Guerilla marketing, Outdoor Mannequins
Phase 1: Deface the City
Guerilla marketing magazine covers
Phase 1: Deface the City
Guerilla marketing magazine covers
Guerilla marketing magazine covers
Phase 1: Deface the City
Guerilla marketing magazine covers
Guerilla marketing magazine covers
Phase 2: Brand Reveal
DIESEL
DIESEL jean fashion line: There are 5 jean types to promote the ideas of Phuck Purfexion Be Proud
Bootyfull wallpaper and logo
Thunder thighs wallpaper and logo
Hip Grips wallpaper and logo
Tasty Topper wallpaper and logo
Rockn Rolls wallpaper and logo
Print Adverts
Jean tags
Jean tags
Jean tags
Hip Grips jean tag
Bootyfull jean tag
Rockn Rolls jean tag
Tasty Topper jean tag
Thunder Thighs jean tag
EVENT
A flash fashion show occurrs at the pop-up stores. Regular women are used as models and at this point of the campaign it is officially revealed that Phuck Purfexion is a SUB-BRAND of DIESEL
Pop-up store closed
Phuck Purfexion Express Urself promotional spray cans given out at pop-up store event. Consumers are encouraged to express themselves on the store walls
Phuck Purfexion Express Urself spray cans
Pop-up store closed
Pop-up store opened: Side view
Pop-up store opened: Side view
Pop-up store opened: Front view
Pop-up store opened: Pay point
In-store furniture
Rockn Rolls in-store furniture piece
Tasty Topper in-store furniture piece
Bootyfull in-store furniture piece
Hip Grips in-store furniture piece
Facebook conversation starters and competitions
Canvas competition: create any artwork that you believe is PURFEXION
Post your most purfekt in its impurfexions photo and stand a chance for your photo to be showcased in the Diesel Phuck Purfexion store.
The DIESEL Phuck Purfexion store
Front view graffiti store wall
Entrance wall
Entrance wall
Bootyfull and Thunder Thighs section
Tasty Topper and Rockn Rolls section
Hip Grips and Tasty Topper section
Signage
Pay point and confectionary area
Exit wall
Side view of store
Promotional Phuck Purfexion t-shirts
CONCLUSION
Purfexion?
Phuck it! BE PROUD!
