For this music festival website I decided to go for a retro jungle/caveman style. With the amount of content given, it was important to have the right visual hierarchy and balance. On the left side I made sure it was clear to focus on the brand itself with sponsors and social media icons/links which is important for marketing purposes. The image gallery uses a lightbox to focus on the image without being distracted by the graphics which is effective for the user experience when a website is visually rich.