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Hyundai Department Store 'PROJECT 100'

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3D Motion
After Effects
PROJECT 100
HYUNDAI DEPARTMENT STORE Resource Circulation Campaign

현대백화점 내에서 발생하는 폐지로 고품질 재생지를 만들어 당사 고유 패키지로 디자인이 개발되는 과정을 설명하는 인포그래픽 영상.
현대백화점 고유의 ‘자원순환형’ 친환경 패키지 개발 프로세스 구축과 나무, 에너지, 물 사용 및 탄소, 폐기물 발생 감소 등 친환경 성과를 효과적으로전달하고자 쇼핑백이 자신의 탄생 스토리를 이야기하는 구조로 이해하기 쉽고 친밀한 내용과 위트 있는 장면으로 구성하였다.
3D after effects animation branding c4d cinema4d infographic motion graphics octane Octane Render
3D after effects animation branding c4d cinema4d infographic motion graphics octane Octane Render
Campaign Video Credit
Directed by Bright Young Things

Creative Direction : Hong Isaac
Concept Development & Copywriting : Kim Yulim (Rim&Co)
Concept Design & Styleframe : Kang Hyeongseok

3D Animation : Hong Isaac, Kang Hyeongseok, Yun Hohyeon, Sung Sangwon, Kim Kyungah, Sin Wonsik, Bae Junho
CG Compositing  : Hong Isaac

Music & Sound Design : Noday
Recording : Park Piljin (Sound Park)
Voice : Kim Dido


Hyundai Department Store 'PROJECT 100' Short-Form
Short-Form Videos Credit
Directed by Bright Young Things

Creative Direction : Hong Isaac
3D Animation :Kang Hyeongseok, Sung Sangwon
SFX : Hong Isaac

Client : Hyundai Department Store Co., ltd.A
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Bright Young Things  Instagram l Web
Hyundai Department Store 'PROJECT 100'
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