YEAR AGÊNCY CLIENT
2022 Wieden + Kennedy Nike BR
[EN
2012 was the Golden Year of Corinthians. Liberta, Mundial and the biggest of trophies: Corinthians being Corinthians. Plenty of inspiration for the launch of the new Timão shirt. From this story was born the campaign "Segue Arrepiando", by W+K for Nike. With a film that combines archive footage – such as Paulinho’s unforgettable hug on top of the Pacaembu fence – with scenes captured from former players, current players and fans, which show that feeling, emotion and Corinthians are moving forward.
[PT-BR]
2012 foi o Ano Dourado do Corinthians. Liberta, Mundial e o maior dos troféus: o corinthiano sendo corinthiano. Inspiração de sobra para o lançamento da nova camisa do Timão. Dessa história nasceu a campanha "Segue Arrepiando", da W+K para a Nike. Com um filme que combina cenas de arquivo – como o inesquecível abraço do Paulinho em cima do alambrado do Pacaembu – com cenas captadas de ex-jogadores, jogadores atuais e torcedores, que mostram que o sentimento, a emoção e o Corinthians seguem em frente.
AGENCY: Wieden+Kennedy Sao Paulo
CLIENT: Nike
ECD: Felipe Ribeiro
DC: Ariane Polvani | Camila Rodrigues
DESIGN DIRECTOR: Vinicius Theodoro
ART DIRECTOR: Juan Portilla
COPYWRITER: Maurício Chemale
DESIGNER: Fabiano Procopio | Nuria Lima
ATTENDANCE: Camila Hamaoui | Paula Galiano | Carolina Cavallini
PLANNING: André Troster | Felipe Gavronski | Lucas Nunes | Dayana Vaz
SOCIAL STRATEGY: Thiago Perin | Camila Paier
MEDIA: Andreia Abud | Michelle Fernandes | Fernanda Oshiro
RTV: Regiani Pettinelli | Fernanda Moura | Nathália Trindade
CLIENT: Nike
ECD: Felipe Ribeiro
DC: Ariane Polvani | Camila Rodrigues
DESIGN DIRECTOR: Vinicius Theodoro
ART DIRECTOR: Juan Portilla
COPYWRITER: Maurício Chemale
DESIGNER: Fabiano Procopio | Nuria Lima
ATTENDANCE: Camila Hamaoui | Paula Galiano | Carolina Cavallini
PLANNING: André Troster | Felipe Gavronski | Lucas Nunes | Dayana Vaz
SOCIAL STRATEGY: Thiago Perin | Camila Paier
MEDIA: Andreia Abud | Michelle Fernandes | Fernanda Oshiro
RTV: Regiani Pettinelli | Fernanda Moura | Nathália Trindade
PRODUCER: Stink Films
DIRECTOR: Larissa Zaidan
DIRECTOR OF PHOTOGRAPHY: Rafael Mattar
DA: Edi e Bruna Souza dos Santos
EXECUTIVE PRODUCTION: Renata Dumont | Carolina Junqueira | Nathan Marino | Camila Martinez
Virginia Machado | Ana Gazal | Marcela Amstalden
PRODUCTION COORDINATION: Paula Macedo | Rafa Rocha | Mariana Kerche
DIRECTOR: Larissa Zaidan
DIRECTOR OF PHOTOGRAPHY: Rafael Mattar
DA: Edi e Bruna Souza dos Santos
EXECUTIVE PRODUCTION: Renata Dumont | Carolina Junqueira | Nathan Marino | Camila Martinez
Virginia Machado | Ana Gazal | Marcela Amstalden
PRODUCTION COORDINATION: Paula Macedo | Rafa Rocha | Mariana Kerche
Amanda Grell | Melina Matuoca
STILL PHOTOGRAPH: Danilo Arenas
ASSISTANT DIRECTOR: Thais Sausmikat
CREATIVE ASSISTANT: Guilherme Ifanger
PRODUCTION DIRECTION: Juliana Salviano
PRODUCTION: Coutinho Junior
PRODUCTION ASSISTANT: Thais Oliveira
COSTUME: Gabi Rocha | Andréa Mamel
MAKE AND HAIR: Tibby Ramos
PRODUCT CAST: Juliana Salviano |Donizete | Leonor Macedo
PRODUCTION OF OBJECTS: Juily Manghirmalani
EXECUTIVE DIRECTOR: Ingrid Raszl
POST COORDINATION: Roberta Bruzadin | Igor Luiz
EDITOR: Guilherme Bechara
FINISHER: Camila Doimo
POST PRODUCTION: Diego Morone | Daniel Ferro | Gabriel Rollinos
COLOR GRADING: Osmar Jr.
STILL PHOTOGRAPH: Danilo Arenas
ASSISTANT DIRECTOR: Thais Sausmikat
CREATIVE ASSISTANT: Guilherme Ifanger
PRODUCTION DIRECTION: Juliana Salviano
PRODUCTION: Coutinho Junior
PRODUCTION ASSISTANT: Thais Oliveira
COSTUME: Gabi Rocha | Andréa Mamel
MAKE AND HAIR: Tibby Ramos
PRODUCT CAST: Juliana Salviano |Donizete | Leonor Macedo
PRODUCTION OF OBJECTS: Juily Manghirmalani
EXECUTIVE DIRECTOR: Ingrid Raszl
POST COORDINATION: Roberta Bruzadin | Igor Luiz
EDITOR: Guilherme Bechara
FINISHER: Camila Doimo
POST PRODUCTION: Diego Morone | Daniel Ferro | Gabriel Rollinos
COLOR GRADING: Osmar Jr.
SOUND PRODUCER: Mugshot
SOUND SERVICE: Guto Figueiredo
MUSICAL PRODUCTION: Arthur Abrami | Bruno Zibordi | Maurício Herszkowicz
MIXING: Henrique Oliveira | Leandro Rodrigo
EXECUTIVE PRODUCTION: Gilvana Viana
PRODUCTION COORDINATION: Jaque de Paula | Giuliana Tavares
VOICE: Nego Bala
SOUND SERVICE: Guto Figueiredo
MUSICAL PRODUCTION: Arthur Abrami | Bruno Zibordi | Maurício Herszkowicz
MIXING: Henrique Oliveira | Leandro Rodrigo
EXECUTIVE PRODUCTION: Gilvana Viana
PRODUCTION COORDINATION: Jaque de Paula | Giuliana Tavares
VOICE: Nego Bala
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