this book jacket is intended to emphasize Jan's name. for this jacket i wanted to utilize the spacious characteristic of Tschichold's work to create a very clean and simple jacket. my other two jackets move away from Jan's very clean and precise style, so i wanted to give the viewer some breathing room here. 

this jacket is intended to emphasize the title Master Typographer. i used an image of Jan in his later professorial years to give the image a more refined feeling, as well as to provide a structural blueprint for the text. my goal was to create something visually compelling using very few components, as that was a strength of Tschichold's. 

the goal of this jacket is to emphasize the subtitle "his life, work, and legacy" while also incorporating a metaphorical image. Tschichold's work uses the whole animal, or entire body of text, to create something more significant than the original form, achieving something that meets the senses in a refined and compelling matter. to convey this, I used an image of a Thai soup that uses whole frogs as a key ingredient. further, i found it imperative to communicate something about Jan's background; he lived and worked in Germany in the early twentieth century, and was named a Bolshevist and degenerate artist by the Nazi Party. later in life, he denounced his largely influential Modernist style, deeming it fascistic. additionally, the minimalist style popular during the first half of the twentieth century was largely made popular by eugenicists. Adolf Loos, considered by many the father of Minimalism, wrote extensively throughout his life about the elimination of degeneracy. his 1910 work "Ornament and Crime" was deemed largely influential by eugenicists and artists of the time. considering that Tschichold was directly opposed to fascism and eugenics, and thus the Minimalists, i decided that the work should reject ideas of Minimalism, specifically regarding color and form. to convey this, i transformed the image of the frog soup, using saturation and blurring to create a colorfield-esque feeling. ultimately, I wanted the work to evoke a purely emotional or visceral response in the viewer. I also made a fake book to document this jacket, seen above.