Nico Gonzo Carrassi's profileCorina Patraucean's profile

Fresher Football

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We challenged the algorithm launching a website in partnership with GOAL.com
that provides correct responses to the most popular questions asked  about the UEFA Champions League.



We launched the website with a social film starring football legends Thierry Henry and Alex Scott.


On YouTube Pre-rolls, we engaged all those fans looking for "the best goals of the Champions League".


We made social quizzes on Instagram to challenge our fans' football knowledge.
Women's football included.


And on Google Ads, we hijacked the most frequent queries on the Champions League to drive users to our website.


CREDITS
GLOBAL CHIEF CREATIVE OFFICER PUBLICIS WW: Bruno Bertelli
CHIEF CREATIVE OFFICER: Cristiana Boccassini
CHIEF CREATIVE OFFICER: Mihnea Gheorghiu
GLOBAL EXECUTIVE CREATIVE DIRECTOR: Milos Obradovic
GLOBAL EXECUTIVE CREATIVE DIRECTOR: Andrey Tyukavkin
ASSOCIATE CREATIVE DIRECTOR: Nico Carrassi
ASSOCIATE CREATIVE DIRECTOR: Corina Patraucean
ART DIRECTOR SUPERVISOR: Marie Poumeyrol
GLOBAL CHIEF STRATEGY OFFICER: Bela Ziemann
STRATEGY DIRECTOR: James Moore
GLOBAL DATA STRATEGIST: Ilko Petkov
CHIEF CREATION OFFICER: Francesca Zazzera
TV PRODUCER: Sanam Bartoletti
LE PUB AMS GM: Eleni Charakleia
GLOBAL CLIENT SERVICE DIRECTOR: Paola Natellis
GROUP ACCOUNT DIRECTOR: Luigi Palma
ACCOUNT SUPERVISOR: Martina Colombo
ACCOUNT EXECUTIVE: Tinatin Prangishvili


CHEERS!

Fresher Football
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Fresher Football

Heineken believes that the greatest goal should always be equality. That’s why we launched FresherFootball, the first website where football stat Read More

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