IDEA: Show people that volunteering is easy and anyone can do it... right now!
Our volunteers left rolled posters in frequent pedestrian locations and handed them out like flyers.
Once the person unrolled the poster he/she could easily post it on the nearest wall inviting others to start volunteering. After that, they could sign the poster and feel proud as it was their first volunteerig act!
The concept was created for International Volunteer Day to demistify volunteering and invite everyone to participate.
Our volunteers left rolled posters in frequent pedestrian locations and handed them out like flyers.
Once the person unrolled the poster he/she could easily post it on the nearest wall inviting others to start volunteering. After that, they could sign the poster and feel proud as it was their first volunteerig act!
The concept was created for International Volunteer Day to demistify volunteering and invite everyone to participate.
AWARDS:
ART DIRECTORS CLUB Croatia - 2010 - gold - poster/billboard/citylight
Ads Of The World- 2010- BRONZE - March winners – OUTDOOR
