This brief posed the quiestion of how would I sell the ability of time travel where you couldnt interefere to mass markets. It was a really fun and unusual breif that started small and took a life of its own.
The Witness Organisation is a company that allows you to vacation in the past, to any time you wish, and witness any event with full transparency. No longer are wars recounted by the victor, tradgedies covered up, or great successes forgotten.
The best part of this whole concept to me was to travel and witness the truths behind ancient myths and religion, and chose to zero in on the story of Icarus for the first holiday offered.
A2 adshell and purchasable A3 poster.