MAJOR PROJECT | DEFORESTATION | CAMPAIGN AND BRANDING
FOR MY MAJOR PROJECT THIS YEAR, I STUCK TO MY PASSIONS AND SKILL SET WITHIN GRAPHIC DESIGN ANS CREATED A BRAND AND CAMPAIGN TARGETING SCOTLAND’S DEFORESTATION. AFTER MUCH RESEARCH IN SEMESTER ONE INTO DEFORESTATION AS WHOLE ACROSS THE GLOBE, I DECIDED TO REFINE THE BRIEF TO SCOTLAND BASED, WHERE THE I WAS ABLE TO RESEARCH DIRECTLY INTO SCOTLAND’S DEFORESTATION, THE NATIVE AND COMMON TREES ACROSS SCOTLAND, AND THE MAIN THREATS AND CONCERNS TO OUR NATIONS WOODLANDS. THE FINAL DELIVERABLES INVOLVE THE BRANDING AND BRAND IDENTITY OF A ORGANISATION THAT EDUCATES, CAMPAIGNS AND SUPPORTS SCOTLAND’S DEFORESTATION. EDUCATING WAS SHOWCASED THROUGH AN APP INTERFACE THAT I CREATED AS A CONCEPT, AS WELL AS A INSTAGRAM PAGE TO POST CAMPAIGNS AND IMAGERY, AND FINALLY A MOCK UP WEBSITE OPEN TO NATION TO SUPPORT THROUGH VOLUNTEERING ACTIVITIES OR ADOPTION PACKAGES.
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