San Jose Earthquakes ™
Branding and New Concepts // 2022 - (This project is an initial idea, just a sketch)
The San Jose Earthquakes are an American professional soccer team based in San Jose, California. The Earthquakes compete as a member club of the Western Conference of Major League Soccer (MLS). Originally as the San Jose Clash, the franchise began play in 1996 as one of the charter members of the league.
New concept
Aiming at new opportunities, this work is based on creating a new face for the institution. Creating new bonds and prospecting new fans.
The project tells, in its essence, the 'new', the 'next step' of a club that always recreates itself and looks to the future. With traces of the past, a concept of the present and a vision of the future, I leave here my work for everyone to evaluate.
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This project was not created to criticize the current badge/brand of the club, but to pass a new vision/idea of a next step.
