For Gainesville Circus Center, I performed a full SEO audit and cleanup, including new target keywords, a correct heading structure, meta descriptions, and optimization for Featured Snippets. Using Ubersuggest, Keyword Sheeter, and other tools, I identified the keywords for which the website was most likely to rank, then added them to the headings, image captions, and meta titles/descriptions.

The school reported that many prospective clients weren't sure how to get started. The website had a class schedule but no clear user journey for new students. I split the homepage CTA to accommodate all students, then directed them to this page where they could choose their next step forward.