A series of illustrations for advertising campaign in Instagram of a fictional product "Chipsokhrustick" (Crunchy chips), a training project as a part of an Adobe Illustrator course I have absolved. The brand has a new package design. The main idea of the campaign is to show the superiority of the new one comparing to the old. 

The story takes part in a soviet research institute where the outdated Cyborg and his Sidekick eat chips with old design. The Cyborg fails to pass the captcha, when the Updated Cyborg and his New Sidekick arrive from the future. They give him a new package of chips with state-of-the-art design. Old Cyborg tastes them, and an update is launched. The slogan goes like "Update yourself to the last version!".

I started with sketches and character design. 

I have drawn a line of vector characters. 

And facial expressions for each character. 

Then goes a storyboard. 

And here is a piece of color searching process. 

And the final series!