Sketches I sent to the client
ALMAS as it appears in short movie and poster.
Silence, screams, transparency (no 'A' bar) and connections (contrast) were the previous concepts they gave me to work.
For me the hardest to make was to transmit both concepts, silence and screams. The solution was to compose the word in uppercase (screams) in a light weight with a generous space in order to give importance to the white spaces (silence).
The beggining of the short film with ALMAS animated