Project: Branding Exercise
The Brief Collective: Brief #18
This is a group I found on Instagram and thought it would be fun to work through their pretend briefs.
This is a group I found on Instagram and thought it would be fun to work through their pretend briefs.
Project Description:
The Client: The Warner's
Company: Warner's Market
Brand Adjectives: Vintage, Homey, Inviting, Nostalgic,
Brand Explanation: A cool antique shop with a restaurant serving up southern style breakfast cuisine. The Warner's want to rebrand to spruce things up after the passing of their grandfather, the original founder.
Needs: A brand identity including a menu design and hang tags.
My notes: I went with a look that paid homage to the brands original roots, yet brought a fresh, modern vintage style look with the color palette, photography, and faux store set up I imagined. I took some liberties with the brand names and refreshed those as well to be a combination of the original name but with a new tagline.
I had fun with the brand colors by naming them after southern food and gave a nod to their grandfather by giving him a menu item. This project also requested a product hang tag and menu design.
This was a pretty fun exercise and I look forward to doing more of these as time allows.
