Ulike
由莱
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As the leading home depilator brand in China, Ulike has been dedicated to developing advanced technology for providing better solutions of the body beauty for modern consumers. At this time of the explosion of the new consumer brands, Ulike wants to reinforce its advantages and improve the brand strength by re-innovating its branding.Ulike is the leading home depilator brand in China. It has been dedicated to developing advanced technology for providing better solutions of the body beauty for modern consumers. At this time of the explosion of the new consumer brands, Ulike wants to reinforce its advantages and improve the brand strength by re-innovating its branding.
The goal of the rebranding is to rebuild its visual identity, to be more attached to the core value of the brand and speak to its audience, showcasing its fashionable and contemporary brand image. The concept of the branding is inspired by the word - evolving, which is the direct function of the brand product as a depilator, reintroducing a newer and better look for the users. On the other hand, evolving shows the willing of the brand to keep innovation for providing advanced values for the consumers. We integrated the concept of evolving with the gradient effect of the fluted glass, and created a brand-new visual language for Ulike.The reflection of the glass created a dreamy and premium feelings, and the solid and void effect enriched the depth of the graphic. As the new brand applications, we adapted the concept of evolving with different dimensions of the material, such as graphic, packaging and space. The unique visual element not only created a consistent brand identity with fun and diverse extension, but also promoted its brand core value and showcased a fashionable and contemporary brand image.
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Ulike是中国家用光学脱毛仪行业的头部品牌，自始以来致力于传达以前沿科技塑造肌体美学的品牌价值。在新消费品牌迸发的当下，Ulike希望通过品牌重塑来延续并强化自身优势来提高品牌竞争力，另一方面以更加契合前沿的消费群体，塑造具有当代风尚且与时俱进的品牌新形象。
品牌设计的灵感来源于褪变一词，褪变，是脱毛仪产品的直观功能，为用户实现重塑焕新，是其内心需求的写照。另一方面，褪变是品牌和产品革新的目标，是在传达与时俱进的品牌价值。设计将玻璃光影渐变的视觉特质与蜕变的主题相结合，为全新的Ulike赋予了独特且富于内涵的视觉语言。玻璃材质的光影折射烘托了朦胧且具有品质的视觉调性，同时渐隐的呈现呈现了丰富的视觉层次，形成了趣味且独具识别的品牌传达。
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