In collaboration with Carmeli Romero, I embarked on an exciting brand identity redesign project for a thrift store in Chile. Our aim was to create a fresh and engaging brand identity that resonates with everyday women. I also wanted to emphasize the store's commitment to affordability and sustainability.
We wanted to create a brand that captured the essence of affordable fashion and eco-consciousness. To promote sustainability in the fashion industry, we wanted to create a visual identity that would attract customers and communicate the store's mission.