How can I represent a law firm respectful of the client's story and their demands? How can I show that the service is humanized and focused on the peaceful resolution of conflicts? And finally, how to convey the owner's personality in the brand? These were just some of the questions that came up with Claudia Martins Advocacia's visual identity project.
For the brand concept we chose to make an analogy with doors and arches. For aches to stand, they need to have a balance between both sides. We need the same to have a good settlement. Doors remind us that the law can open new opportunities, present new paths, and close phases of our life.
The brand identity is complete with a warm and welcoming color palette and graphics with geometric shapes.
For the brand concept we chose to make an analogy with doors and arches. For aches to stand, they need to have a balance between both sides. We need the same to have a good settlement. Doors remind us that the law can open new opportunities, present new paths, and close phases of our life.
The brand identity is complete with a warm and welcoming color palette and graphics with geometric shapes.
