Billy the Kid

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    I was asked to create and art direct the branding for this new body piercing studio named as the legendary Irish gunman Billy the kid.
    The target was to create something more along handrawn street letters plus some old school/traditional composition able to fit in different kind of places like shop windows, T-shirts, caps, labels, cards...
    I came across a few different routes to get to the final one and finally came up with this.
    Hope you like it.