ORIGINAL PACKAGING
For this project I chose to do a brand redesign for the Folgers coffee company. When designing a new logo my intention was to reach a younger audience looking to enjoy down market coffee. However, I also wanted to maintain a good relationship with brand loyalist who appreciate convenience and are looking for a ready to go coffee.
To accomplish this goal I chose to create bottled cold brew. Bottled coffee is very popular at the moment due to its easy convenience. In fact, it has been very successful with other popular and competitive coffee brands. These chilled coffee drinks will help bring variety to the Folgers brand and help reach a younger demographic.
