Pennzoil postcard concept
Personal project
This project incorporated variable data into a postcard template that I designed. By using an excel sheet to hold personalized data, I was able to output hundreds of postcards in a matter of minutes once the design was completed. The addition of using variable data opens up new avenues to more effectively target individual customers and make an impression. In this case, the name, address, car model and image are all merged and placed automatically once the design is finalized.
