Design Brief
Work in a team to rebrand an existing or fictional company/product. Research their current identity system, analyze its structure and design a new identity to strengthen their business.
Our Approach
From our research, my group found that Corti Brothers, a locally owned specialty grocery store in Sacramento, had no consistent identity. After many visits to their site, nearby competition, and a specially designed survey, we came up with a new, modern look to attract a younger and wider demographic. This new look incorporates their existing knowledge and passion for food and wine, as well as compliments their antique but rustic character. We collaborated on all decisions that were made throughout this process.
Group Members
Kari Clark, Fernando Pimentel, Will Smith, Ryan Stora
Work in a team to rebrand an existing or fictional company/product. Research their current identity system, analyze its structure and design a new identity to strengthen their business.
Our Approach
From our research, my group found that Corti Brothers, a locally owned specialty grocery store in Sacramento, had no consistent identity. After many visits to their site, nearby competition, and a specially designed survey, we came up with a new, modern look to attract a younger and wider demographic. This new look incorporates their existing knowledge and passion for food and wine, as well as compliments their antique but rustic character. We collaborated on all decisions that were made throughout this process.
Group Members
Kari Clark, Fernando Pimentel, Will Smith, Ryan Stora
Colophon
Gotham, Sabon, Odeon, Capitals
