Viabilize | Visual Identity
[PT]
Sobre
Bianca Viana nos procurou para desenvolver sua marca. Desejava uma identidade elegante, formal e moderna. Além disso, queria um símbolo que fosse intuitivo em relação ao ramo, e, ao mesmo tempo, que representasse a realização do sonho do imóvel próprio.
Símbolo
Para a construção do símbolo da marca, tivemos o intuito de desenvolver algo que fosse intuitivo e de fácil associação para o nicho em questão, fazendo uso de elementos que possuíssem relação direta com o mesmo.
No símbolo, inserimos os seguintes elementos:
No símbolo, inserimos os seguintes elementos:
- Casa: utilizamos o símbolo da casa como parte principal do símbolo. Por ser intuitivo e facilitar a compreensão do público a respeito do tipo de serviço oferecido, o adicionamos;
- Chave: utilizamos o símbolo de uma chave, que era um dos simbolismos sugeridos por vocês. A chave tem o significado de abrir portas, que por sua vez sugere certa facilidade em vencer obstáculos e facilitar caminhos, então, optamos por mantê-lo;
- Sonho/realização: para representar o lado mais acolhedor e humano da marca, acrescentamos o símbolo de uma estrela para representar o sonho a ser realizado.
—
[EN]
About
Bianca Viana came to us to develop her brand. She wanted an elegant, formal and modern identity. In addition, she wanted a symbol that was intuitive in relation to the branch, and, at the same time, that represented the realization of the dream of owning a property.
Bianca Viana came to us to develop her brand. She wanted an elegant, formal and modern identity. In addition, she wanted a symbol that was intuitive in relation to the branch, and, at the same time, that represented the realization of the dream of owning a property.
Symbol
For the construction of the brand symbol, we aimed to develop something that was intuitive and easy to associate with the niche in question, making use of elements that had a direct relationship with it.
For the construction of the brand symbol, we aimed to develop something that was intuitive and easy to associate with the niche in question, making use of elements that had a direct relationship with it.
In the symbol we insert the following elements:
- House: we use the house symbol as the main part of the symbol. Because it is intuitive and makes it easier for the public to understand the type of service offered, we have added it;
- Key: we used the symbol of a key, which was one of the symbolisms suggested by you. The key has the meaning of opening doors, which in turn suggests a certain ease in overcoming obstacles and facilitating paths, so we chose to keep it;
- Dream/fulfillment: to represent the more welcoming and human side of the brand, we added the symbol of a star to represent the dream to be fulfilled.
- Key: we used the symbol of a key, which was one of the symbolisms suggested by you. The key has the meaning of opening doors, which in turn suggests a certain ease in overcoming obstacles and facilitating paths, so we chose to keep it;
- Dream/fulfillment: to represent the more welcoming and human side of the brand, we added the symbol of a star to represent the dream to be fulfilled.
—
Client: Bianca Viana - Viabilize
Task: Visual Identity
Designer: Carolina Moreira, Brazil
Studio: Agência Sollara Brands
