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    Logo and identity redesign for executive real estate investment company.
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TMC America is an executive real estate investment company with over 25 years of history. TMC contacted me in August of 2013 to redesign their logo and identity. Their request was for a new identity that was clean, bold and communicated trust while at the same propelled them forward as an innovative real estate investment firm. Their previous logo had a history with its customers so we did not want to completely eliminate this value, however it was in dire need of an update. The new logo is a tip of the hat to their previous logo while effectively refreshing its look and feel. Along with the logo redesign the project also consisted of an identity system including color choice, font selection, pattern design, stationery and a responsive website as well as consultation and reception area design for their new office space in Irvine, CA. For more visit benloiz.com