Earth ControlIntroducing a new brand in the category
Earth Control is a new Danish snack brand that wanted to make an impact in the category of handcooked chips.
Most handcooked chips brands focus on tradition and craft. We challenged our client to think differently about how a fast-moving-consumer-goods product can look by adding personality into an otherwise generic category. The result became a narrative brand and packaging design with visual storytelling about Earth Control. Each product has a unique story that emphasises the ingredients. As the product line grows each universe adds to the brand story in a fun and quirky way.