Bars and restaurants are the familiar places people go to after work where they can meet people to connect, relax, and wind down.
Over is a brand identity for a bar that revolves around people's stories and struggles in their workplace. Targeting to overworked adults, this project aims to give a sense of community to help them feel less alone by sharing the realities of work in a fun, humorous, and sarcastic approach.
As the brand activation, Over provides a platform where people can anonymously fill in their confessions and stories related to their job. These stories will be featured on social media and public posters, hoping to give a sense of companionship that we are all in the same boat.
#HowOverAreYou
