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    Typeface created for country brand of Argentina. In a first stage the logo was designed and then expanded to a 6 Weighs family. The project was d… Read More
    Typeface created for country brand of Argentina. In a first stage the logo was designed and then expanded to a 6 Weighs family. The project was developed for Future Brand, who was in charge of this country brand in 2013. The idea was to find a logo with a look that was both contemporary and long lasting. The versatility of this typographic family allows a wide variety of uses for very different situations. From sanserif origin and humanistic spirit, its kind and precise characteristics make it unique. His italics refer to calligraphic stroke to complete the usability in the text. Read Less
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