SOCIAL AWARENESS POSTER: HUMAN TRAFFICKING
I collaborated with two other students to create an ad campaign to bring awareness to a current social issue: human trafficking. Each of us designed a poster that cohesively constructed a narrative of the dangers of this serious problem.
research
sketches
We began the project researching all the aspects of human trafficking such as statistics, yearly reports, and other information. Our next step of connecting lead to the idea to assemble a narrative that touched all points of human trafficking, how it happens, and why it's dangerous.
To bring this vision to light, we created moodboards and color palettes to help flesh out the overall theme. I created the second ad with a focus on the psychological and emotional dangers of human trafficking.
Ilustrator | Photoshop
I learned an incredible amount of important information surrounding our topic and the magic of collaboration from this project. The final result turned out to be an effective ad campaign that spoke to the emotions of our audience.
