Brand identity development done for Kaaza tea products and curry powders.

We have developed a comprehensive visual system for the brand, which enables Kaaza to uniformly present itself across all consumer touch points.

A brand guideline system is essential for upcoming brands to unify their communication across all channels and generate trust and awareness among consumers.

In the year 2005, the CHITIRA organisation was founded in Calicut, which is located north of Kerala. Spices, seasonings, and other condiments were added to the company's product line. Today, CHITIRA has relaunched as KAAZA and released a new line of herbs and seasonings, including curry powder and tea powder. The quality of our items is crucial to us. We adhere to the highest standard and hygiene requirements during the manufacture and packing of our products. Our raw materials, natural herbs, and ingredients come directly from South Indian farms. 

We at KAAZA provide a diverse assortment of spices that can be used in various dishes. The condiments are processed and packed in the most hygienic conditions possible to ensure exceptional quality and purity. 

Our spices are packaged in sealed and safe, airtight packages to ensure zero deterioration and no contamination with external substances. The packing methods preserve the spices' flavour, aroma, and taste. With us, you reach culinary perfection.

Logo and wordmark design for Kaaza following the concept of south Indian heritage and tradition. Kaaza brand image focuses on giving their customers a premium and classic feel.

The logo is designed in such a way that the elements of the logo can be rearranged to achieve different aesthetics by representing the wordmark on different product categories in different ways.

The colours used for Kaaza are taken from nature which gives an essense of pure and organic feel to their products.

We have developed a visual identity system for the curry powder packaging using our logo and wordmark, which enables Kaaza to uniformly present itself across all product categories.

We have developed a visual identity system for the tea products packaging using our logo and wordmark, which enables Kaaza to uniformly present itself across their tea products.