THE LOGO

Inspiration for the shape and design of the logo also comes from Georgian “Supra” traditions and its 
preparation process. At the first look your eye is struck with abstract shapes in a round circle. But looking into it one can read its main element, which is the naming of the brand “Chveni Supra” written in Georgian handwritten font. Contours of the letters are shaped by fresh, raw ingredients laid out on the table in the process of preparation. 
 
THE PACKAGING

From the top view the package looks like a kitchen table in the process of preparation with scattered ingredients. Elements used in designing the package are fresh, colorful products, along with several items that are ingredients of the packaged product itself and underline its specifics.
 
Everything together, the colors, elements used, position of the elements create perception that Chveni Supra is a brand that captures the essence of fresh, healthy products and while emerging from traditions
it is also modern and novel.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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CHVENI SUPRA REBRANDING
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CHVENI SUPRA REBRANDING

Chveni Supra is a brand with several product lines of FMCG products such as Vegetable oils, margarine, mayonnaise, grains and goats and etc. Goal Read More
253
5199
16
Published:

Creative Fields