![brand book Brand Book Design Brand Design brand identity branding Branding design design Historical Design Historical Illustration old sturbridge village](https://mir-s3-cdn-cf.behance.net/project_modules/1400/35f3a6142410455.6266b0969c9b9.jpg)
Museum Rebrand: Brand Book
![brand book Brand Book Design Brand Design brand identity branding Branding design design Historical Design Historical Illustration old sturbridge village](https://mir-s3-cdn-cf.behance.net/project_modules/1400/943c26142410455.626993da37900.jpg)
The objective of this project was to research a New England Museum, address its strengths and weaknesses in terms of representation, and re-brand it. I chose Old Sturbridge Village, as I am fascinated with that period of history. The first challenge was to create a logo design that was scalable while still fitting the illustrative vibe of the museum. You can see some sketch examples below. We then narrowed our sketches down to 3 options to create digitally.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4406f7142410455.626977b2add5c.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/675874142410455.626977b2aec9d.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/673ebc142410455.626977b2ac624.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fd65ea142410455.626977b2ab6ea.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/82f160142410455.626977b2af5b2.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6aa163142410455.626977b2ad4d8.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/bd0a62142410455.626977b2ae41e.jpg)
Ultimately, I settled on this for the final logo redesign. Below, you can see a side-by-side comparison of the current logo for Old Sturbridge Village with my redesigned logo.
![brand book Brand Book Design Brand Design brand identity branding Branding design design Historical Design Historical Illustration old sturbridge village](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/26bf22142410455.626979047b1a2.jpg)
I chose to thematically integrate stitching and fabric into my brand book so that it has a homey feel of being beautifully handmade. This brand book is all in the details!
![brand book Brand Book Design Brand Design brand identity branding Branding design design Historical Design Historical Illustration old sturbridge village](https://mir-s3-cdn-cf.behance.net/project_modules/1400/601406142410455.6267ee309c999.jpg)
![brand book Brand Book Design Brand Design brand identity branding Branding design design Historical Design Historical Illustration old sturbridge village](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/48bc61142410455.6266cb681dce9.jpg)
![brand book Brand Book Design Brand Design brand identity branding Branding design design Historical Design Historical Illustration old sturbridge village](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/eceda2142410455.6267f2114bc39.jpg)
Enjoy!