Book lockers apeared on the streets of Poznań. This is a new solution that facilitates the use of library collections for residents of districts where the library offer is less developed and access to the nearest facility is difficult. The locations of book lockers are places frequently visited by residents: tram terminals, around schools and supermarkets.
My task was to create a campaign that would encourage the residents to use this solution and will promote reading. The main assumption was to reach the widest possible audience – from children to seniors. The campaign is based on a series of illustrations whose characters represent different age groups. The slogan "reach for a book" is a concise message that encourages the recipient to take action.
