Tomorrow, today
Drive the future
Challenge
To launch Audi Connect, Ultra and E-tron, a series of innovations that are defining the future of the automobile — network mobility, electric mobility and lightweight construction. Our challenge was to create an interactive and immersive experience to promote these technologies, encourage test drives and drive purchase.
Idea
Introducing Audi Tomorrow, Today. A living, breathing showcase of how
it feels to drive in the future. When prospective Audi drivers stepped into
the mall, the interactive display spoke to them via bluetooth and directed them
to experience Audi’s futuristic technologies first hand. Once they were on board, the interactive stand and pods came alive with a real-time virtual simulator featuring full-HD touchscreens, 3D sound system and intuitive original content specially created to bring Audi Connect, Ultra and E-tron to life.
it feels to drive in the future. When prospective Audi drivers stepped into
the mall, the interactive display spoke to them via bluetooth and directed them
to experience Audi’s futuristic technologies first hand. Once they were on board, the interactive stand and pods came alive with a real-time virtual simulator featuring full-HD touchscreens, 3D sound system and intuitive original content specially created to bring Audi Connect, Ultra and E-tron to life.
Results
The activation didn’t only capture their imagination. It also resulted in 1,188 leads, 698 test drives and 107 vehicles sold.
