Ben & Jerry's & Diabites
Diabetes has become a more and more serious issue in the U.S. as according to CDC, 37.3 million people have diabetes, which is 11.3% of the US population. Furthermore, 96 million people aged 18 years or older have pre-diabetes (38.0% of the adult US population) [1]. Ice-creams are usually considered to be a risky food for people with diabetes to consume. The average serving of Ben Jerry’s is packed with more fat and sugar than most of its competitors. To be politically correct, Ben Jerry’s is to stop marketing its ice cream and sweet treats to children under the age of 12 [2]. Therefore, I wanna make a controversial statement featuring diabetes with Ben & Jerry's commercials. In this project, I will also design ice-cream flavors that have iconic names that are restated from flavors that Ben & Jerry's has.
This is a new series of Ben & Jerry's ice creams called "B&J'S DIABITES," which is designed for people with diabetes. The above commercial poster features pancreas-shaped ice cream in a cone and cows with insulin heads. Anti-bodies are embedded into the background.
Favors in B&J'S DIABITES: Triple Care-more Chunk, Chocolate Therapy, Insulin Mudslide, and Everything But The ... Sugar
Nutrition Facts
This series of ice creams have two branches as shown below. One as medicine sold in drug stores, the other as ice creams sold in grocery stores.
Ice Cream Branch
Medicine Branch
References
[1] “National Diabetes Statistics Report,” Centers for Disease Control and Prevention, 18-Jan-2022. [Online]. Available: https://www.cdc.gov/diabetes/data/statistics-report/index.html. [Accessed: 07-Apr-2022].
[2] “Ben & Jerry’s maker Unilever to stop advertising ice cream to kids to tackle obesity,” The US Sun, 13-Feb-2020. [Online]. Available: https://www.the-sun.com/news/395774/ben- jerrys-maker-unilever-to-stop-advertising-ice-cream-to-children-in-bid-to-tackle-obesity- crisis/. [Accessed: 07-Apr-2022].
