Workshops and wireframes for Consumers' Association
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    ZPS has long history of helping consumers understand and enforce their rights, either through their consultancy or very rich informative services… Read More
    ZPS has long history of helping consumers understand and enforce their rights, either through their consultancy or very rich informative services. Help solve navigation problems of an established rich content provider? Yes, please! Read Less
    Published:
ZPS
has a long history of helping consumers understand and enforce their rights, either through their consultancy or very rich informative services. 
Help solve navigation problems of an established rich content provider?
Yes, please!
 
It all started with workshops: we needed to understand users as best as possible. I led a workshop creating personas that helped us enforce design decisions throughout the process. 
We also drafted-out a customer journey. 
After a couple more workshops we were able to better understand the customer, the strategy, the richness of content online and offline, the processes inside the company and meet the technical team. 
I could begin designing low-fidelity wireframes. 
I also had some new ideas on how to make content work better for users: Q&A instead of forum; presentation landing page for consultancy; big and long landing page for subscribers; responders and newsletter design. 
 
Several iterations later, we had hi-fidelity wireframes for all content parts of the website. The homepage ended up pretty standard content rich website. The biggest challenge was top navigation with categories menu and services menu. 
By far the biggest challenge on this content-rich site was the navigation. The subnavigation in categories took several versions to boil down to a matrix of conten types under each category as well as content subcategories for news. This structure proved to be very flexible but provide ordinate menu info-architecture. 
One of the most prominent content blocks was the paywall. 
Once the main and category navigation was in place, the article content page was easy. 
And here comes the long presentation page of the company and subscribe matrix at the bottom. 
Lastly we made a cardsorting research for categories to clean up some category mess.